Ripple Media
BlogAboutServicesLaunch Library
Let's Talk

Let's work
together

profile
profile
profile
Let's talk

Explore

ServicesBlogContact

Say hello

team@ripple-media.co+1 (720)-648-2708

© 2025 Ripple Media All rights reserved

Privacy PolicyTerms of Service
Ripple Media
BlogAboutServicesLaunch Library
Let's Talk
00:00:00/ 00:00:00
VogentVogent
4/5

Tags

B2BFounder LedDIYScreen Recording DemosHumourMinimalLive ActionScreen RecordingHumor hookVisual hookGreat hook
Aside
Aside

Aside

The founder footage is quality, and the product demo is clear. The script was well structured, and the text on screen looks really clean. Great launch!

Tensol
Tensol

Tensol

The classic repetitive montage hook. A little generic, but it works for this video. This is a fairly lightweight launch, but it is heavily enhanced by the founder footage. When founders move settings and add motion as they deliver lines, it can really help the video feel more engaging.

First Quadrant
First Quadrant

First Quadrant

It gets off to a hot start. Interesting setting (cool image on the tv), groovy music, cool founder, nice branding. Then it drags on for 5 minutes. This is a product walkthrough, not a launch.

s2.dev
s2.dev

s2.dev

The founder footage is well executed. Cool symbolic setting that shows they put thought into the video. The B-roll makes the team feel human, and the way the footage is cut so that all the founders contribute to communicating an idea works well.

o11
o11

o11

The founder footage is very clean here. From lighting and setting selection to audio, you can tell they paid close attention to detail. The overlays are just simple screen recordings, nothing too fancy, but it works well because the script is clear and effective. So much more engaging than a Loom wa…

Bluma
Bluma

Bluma

This is essentially just a hook with a screen recording. A little creative energy goes a long way, and this is a perfect example of that. By creating a DIY skit as the hook to show the problem, this video is far more engaging and actually tells a story. The result? Above average engagement. Nice lau…

Kalpa Labs
Kalpa Labs

Kalpa Labs

The video lacks creative inspiration. It is an informational product demo that feels like a lecture and less like a launch. Has some moments that were engaging, and it would have been good to see more.

Nessie
Nessie

Nessie

This seems like a DIY launch and a good one at that. The founder made sure to use good audio and quality video. This is levels above the Loom video most founders opt for when making a video on their own.

Reducto
Reducto

Reducto

This is a decent video. The footage is good, and the motion graphics supplement the founder footage well. It lacks energy; better music could help.

Autumn
Autumn

Autumn

This is a good DIY video, just a little lengthy. Feels more like a product demo, not a launch video. It helps if you record yourself while you do the demo so you can use that footage and make more cuts.

Serra
Serra

Serra

This is a solid DIY launch that clearly demonstrates both the problem and the solution. The structure of the video makes the product easy to understand, and the screen recording feels intentional rather than simply inserted for the sake of showing the interface. That approach helps the walkthrough f…

Narrative
Narrative

Narrative

For a DIY launch, this is great. High-quality video and audio. Consise and snappy product demo. Screen recordings work best when they are fast-paced and easily understood, like this.

Bezel
Bezel

Bezel

The concept behind this launch is solid, but the execution could have been stronger. The video explains the product and the underlying idea clearly through a founder-led format, which helps make the message easy to understand. However, the production quality feels inconsistent. The audio isn’t well …

Altrina
Altrina

Altrina

A DIY launch that manages to stand out a bit more than most low-effort examples. The setting is cool, the script stays tight, and the subtitles help reinforce the messaging throughout the video. While it isn’t the most engaging format, the structure is clear and the execution is thoughtful enough to…

Golpo
Golpo

Golpo

For an announcement and launch of this magnitude, this video is underwhelming. The concept is cool, for the product to do the talking, but the execution is weak. The founder footage is low quality, and the first 20 seconds lose steam quickly.

Imprezia
Imprezia

Imprezia

This is a strong DIY launch that feels like a jazzed-up presentation. The script follows a clear problem-to-solution structure, which helps communicate the value of the product effectively. The founder uses good cuts throughout the video to keep the pacing moving and break up the explanation. While …

Scout Out
Scout Out

Scout Out

A straightforward DIY launch built around founder footage and a screen recording demo. The founder brings good energy and delivers clear problem-to-solution messaging, making the product easy to understand. The overall tone feels a bit informal, which adds authenticity but also makes the video feel …

Smooth
Smooth

Smooth

This feels more like a product demo than a true launch. The messaging runs a bit long, and the extended side-by-side comparison drags the pacing down; spending nearly 20 seconds on that segment isn’t necessary to communicate the value of the product. The format ends up feeling more like a podcast di…

Trace
Trace

Trace

This is a simple DIY launch that focuses on explaining the problem and the proposed solution. The structure is straightforward and the messaging is clear enough to understand what the product does. It gets the job done in terms of communicating the idea, but the execution is fairly minimal from a pr…

Maive
Maive

Maive

A straightforward DIY launch that focuses on clear communication. The format relies on founder footage paired with a screen recording to show the product in action, which makes the message easy to understand. While this style isn’t likely to have huge distribution potential on social media, it accom…

Let's work
together

profile
profile
profile
Let's talk

Explore

ServicesBlogContact

Say hello

team@ripple-media.co+1 (720)-648-2708

© 2025 Ripple Media All rights reserved

Privacy PolicyTerms of Service